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International Mail Survey: Trends and Prospects

This report, published in 2003, is the product of an innovative cooperation between the Direct Marketing Association (US) and Triangle. It provides analysis of the international mail survey carried out by the DMA (US) in late 2002 combined with research and intellectual content from Triangle’s specialist mail consultants. This report gives a comprehensive analysis on the future trends and prospects for international mail. 

The report provides:

User confidence

  • International mail performance relative to international e-mail and their overall efficiency.

  • The future growth expectations of international mail and international e-mail.

  • The strategic importance of international mail and the impact of competition and the global regulatory change.

  • The impact of media substitution across a range of company activities and the role of postal prices.

Products and services appraisal

  • The role and strengths of incumbent postal operators.

  • Carrier substitution and reasons for substitution.

  • Key reasons for not using domestic operators.

Alternatives

  • E-mail and web as viable alternative delivery services.

  • Postal substitution.

  • Differing usage reasons across fulfilment, promotional and marketing activity.

Profitability

  • Impact on companies’ profitability.

The report will be invaluable to:

  • Regulators

  • Postal operators

  • Mailing houses

  • Consolidators

  • Agencies

  • Consultants

  • Equipment manufacturers

  • Trade bodies

  • User groups
History and Methodology
Recent years have witnessed domestic and international mail markets evolving at a rapid pace around the globe. Since 1995 Triangle has been reporting on these developments through its International Mail Study and more recently through the World Mail Review, a truly unequalled global insight into mail markets at a country level. Now, in an innovative cooperation with the DMA (US), Triangle has analysed the results of the annual International Postal Strategy Survey of international mailers and, using additional research and knowledge of operational and regulatory developments, has produced this report that aims to determine the prospects for and confidence in international mail.

Priced at just US$ 975 this report is available now.

 Click here to download an order form (Adobe PDF 177kb)
 

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If you would like further information about these surveys, please e-mail or contact:

Marcin Bosacki
E-mail: marcin.bosacki@triangle.eu.com
Tel: +44 (0)870 950 7900 .

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