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Research published by Triangle Management Services
shows that customers in the extremely competitive world of parcels
distribution are still concerned about poor customer care. Although
despite the wide choice of services, suppliers can congratulate
themselves on a high degree of brand loyalty amongst users.
The 2005 UK Domestic Parcels Distribution Survey shows that, alongside
the surprising lack of consolidation amongst the distributors, there are
significant areas of concern and no room for complacency. Customers are
generally content with the service they receive from their carriers in
terms of parcels collected and delivered on time. However they worry
that, when problems do occur, their service providers are less
interested in solving those problems. Perhaps one saving grace for the
distributors is that this is a common problem across western Europe, as
recent Triangle surveys have illustrated.
Almost half of respondents to the UK survey, the industry’s annual
competitor benchmarking study, had been with their current carrier for
more than five years and a further third for between two and five years.
There is of course some variation between individual carriers; for
example, Interlink Express can display a high rate of long-term customer
loyalty, while others, such as Tuffnells, record more new business sales
activity in the short term.
The 2005 report notes some resurgence of price activity in the market
over the last 12 months, although those same respondents are also
expecting the level of price increases sought by the carriers to lessen
over the coming year.
Lack of pro-active notification
Whilst the 300 respondents interviewed by Triangle, each of whom
dispatches more than 100 parcels a month, rated most individual carriers
quite positively for a range of “harder” operational characteristics
such as timely collections and deliveries, they remain much less happy
with the industry in terms of the “softer” issues such as customer care
and problem-solving. Respondents were also distinctly critical of
carriers’ ability to be pro-active in terms of notification of lateness,
damage or non-delivery of their consignments.
“This issue of pro-activity is a common problem in each of the express
markets where we conduct similar surveys, in Germany, France and Spain
as well as the UK”, comments Robin Parr-Davies, Triangle’s Express
Director. “Customers are consistent in their view that they want the
carrier to tell them when something has gone wrong with their shipment,
whether that’s a late delivery or even a lost parcel. All too often, it
seems, the carriers wait for the sender to ask them why something hasn’t
yet been delivered before they investigate. The technology exists to be
pro-active in these areas” concludes Mr Parr-Davies, “and it no longer
represents an unacceptable level of investment, all that is required is
the will to innovate”.
Other issues identified and commented on in the Triangle report include
the merger of the Securicor Omega Express and DHL brands into “new” DHL
Express which was completed by the end of 2004, the extent of express
pallet distribution in domestic parcels networks and the extent of
common suppliers for international and domestic shipments.
Copies of the 2005 UK Domestic Parcels Distribution Survey are available
from Triangle Management Services; Robin Parr-Davies can be contacted by
email on
robin.parr.davies@triangle.eu.com or by phone on 0870 950 7900.
Notes to Editors
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The Triangle report (The UK Domestic Parcels
Distribution Survey) has now been established for nearly two
decades. It is a major industry customer satisfaction survey of 300
+ users of express parcels carriers that allows carriers to
benchmark their performance against that of their direct competitors
and enables carriers to (for example) measure the effectiveness of
their marketing and customer service strategies. This 180 page
report has become required reading for the industry and is being
replicated again this year in the UK Express Pallet sector and the
UK International Express Outbound market. The UK Domestic Parcels
Distribution Survey is available for purchase at a cost of £11,500 +
VAT each.
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Triangle has also extended these surveys across
Europe with a third edition of the French Express Survey as well as
a second German Express and Parcels Survey taking place this summer,
along with a new, for 2005, Spanish Domestic Express Distribution
Survey.
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Triangle Management Services Ltd., founded in
1984, is today the pre-eminent independent specialist management
services company within the global mail, express, and logistics
sectors. As well as market research surveys, Triangle also offers
the following services to clients: Recruitment, Consultancy, Mergers
& Acquisitions and Conferences - all focussed on the mail and
express industry sectors.
For further information, please contact Robin
Parr-Davies at Triangle on +44 (0)870 950 7900.
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