The UK’s leading mail and express research consultancy Triangle
Management Services has just published a major benchmarking study for
the UK domestic home delivery market. With the staggering growth in home
shopping via the internet there is considerable interest in how e-retail
goods purchased are subsequently handled and delivered to consumer’s
home addresses. This survey will not only be of interest to carriers and
shippers but also to fulfilment companies and other organisations
interested in accessing this aspect of the e-commerce sector, such as IT
suppliers for example.
The survey’s methodology was based on the long established (over 20
years) Triangle Domestic B2B Parcels Distribution Survey but with many
questions focussed specifically on user’s experiences of parcel carriers
performance in the fast growing B2C delivery sector. The survey was
based on 300 interviews with shippers despatching 100+ parcels a month
to home addresses in the weight range ½ kg to 30 kg requiring a delivery
next day or within 2/3 days.
The 115-page report establishes user perceptions for a number of carrier
ratings and descriptors both for the home delivery specialist operators
and those largely B2B orientated express parcel carriers now extending
their reach into the B2C sector. Although the survey specifically
excluded Royal Mail’s packet deliveries, their Special Delivery Service
was included.
Issues such as the offer of an alternative delivery location, the
collection and notification of returns and the use of, and reasons for
employing, specialist fulfilment houses are examples of specific issues
relating to home deliveries that are addressed in the report. One of the
principal features of this unique survey is the benchmarking of carriers
by their users so that not only can the operators see their relative
performances in easy to read benchmark charts but in addition shippers
can utilise the information in sourcing or reviewing their service
provider.
DHL Express received the highest spontaneous awareness rating followed
closely by Parcelforce Worldwide and City Link, however in terms of
usage there were 15 individual service providers named by the shippers,
and benchmarked in the survey. “The results showed a wide variance in
customer’s perception of the various home delivery carriers they have
used which probably reflects a growing awareness of the rather more
specific needs of the B2Cdelivery sector as compared to the more
traditional B2B commercial activity” commented Robin Parr-Davies,
Triangle’s Express Director. “It is clear that user’s needs are not
always being met in this fast growing sector” he continued “the home
delivery market is becoming recognised as an important growth sector,
requiring particular services and attention by the operators and this
report will be of interest to a wide spectrum of organisations with
interests in the e-retail sector”.
Triangle Management Services Ltd, founded in 1984,
is today the pre-eminent independent specialist management services
company within the global mail, express and logistics sectors. Triangle
offers the following services to clients: Recruitment, Market Research,
Consultancy, Conferences and Mergers and Acquisitions - all of which focus
primarily on the mail and express industry sectors.